Liga Portugal submitted this Wednesday, 11 months ahead of schedule, the proposed centralized model for the commercialization of audiovisual rights to the Competition Authority, marking a key milestone in this strategic project for the future of Professional Football in Portugal.

The document was formally submitted by the President of Liga Portugal, Reinaldo Teixeira, accompanied by Executive Director André Mosqueira do Amaral and representatives from the Board of Directors of Liga Centralização.

The proposal was unanimously approved by the Board of Directors of Liga Centralização, composed of FC Alverca, FC Porto, SC Braga, Sporting CP, Vitória SC, CD Feirense, Leixões SC and Marítimo M., with all the Sports Societies of Professional Football and the Portuguese Football Federation duly informed, reflecting the intense work carried out since the current Executive Board of Liga Portugal took office, precisely 105 days ago, a period during which firm and determined steps were taken towards the accomplishment of this top-priority goal.

Building on the important work initiated by the previous Board, the current leadership of Liga Portugal updated the underlying assumptions and introduced key strategic changes, based on a comprehensive market consultation and fieldwork that looked to ensure the alignment with international best practices and maximum flexibility for future implementation.

As part of this process, meetings were held with officials responsible for centralization processes in major European Leagues and others with recent experience in rights sales, as well as with active operators in the national market and potential international broadcasters, both from linear channels and streaming platforms.

This work was complemented by meetings with international agencies with solid experience in managing major audiovisual assets, both in football and other sports, as well as meetings with the Government, the Portuguese Institute of Sport and Youth (IPDJ), the Competition Authority and the main law enforcement bodies, including the national commands of the PSP, GNR, Polícia Judiciária, SIS and Proteção Civil.

With this work now under review by the Competition Authority, Liga Portugal identified the main value drivers for all entities in the commercialization chain, building an approach aimed at maximizing the economic value of these assets and safeguarding the collective interest of the sector, within an open, transparent and competitive public process.

In parallel, the work on the Audiovisual Regulation and on the Economic Control Regulation is progressing in both its legal and technical aspects, aiming at finalizing both with the highest standards of rigor and practical relevance.

At this important moment, Liga Portugal takes this opportunity to reaffirm its full commitment to Decree-Law No. 22-B/2021, as pledged to all Sports Societies and the fans who follow the competitions.

Watch the video with statements from President Reinaldo Teixeira:

Centralization: Liga Portugal submits proposal for commercialization model 11 months ahead of schedule

Centralization: Liga Portugal submits proposal for commercialization model 11 months ahead of schedule