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Mission and Values

At its core, Liga Portugal aggregates the 34 Sports Societies that compose Professional Football.

Based on this premise, the Liga Commercial was created to market, produce and promote the products related to its competitions.

This is one of the fundamental steps in order to enhance new means of commercialization, not only the official products of the Liga Portugal bwin clubs but also of the Liga Portugal SABSEG and the Fundação do Futebol - Liga Portugal.


Liga Portugal Commercial aims to license, design, create products related to the professional football competitions organized by Liga Portugal, as well as to be a revenue source that also capitalizes the assets and products of its Sports Societies.