Post-Graduation in Communication with guests from Flamengo and Grêmio

The session dedicated to the subject of "Brand Management" included lectures from Bernardo Pontes, Marketing Manager at Clube de Regatas do Flamengo, and Beto Carvalho, Marketing Executive Director at Grêmio

On Tuesday afternoon, the Post-Graduate Course in Professional Football Communication had a pair of guests from the Brasileirão, in a session aimed at introducing the topic "Brand Management".

Bernardo Pontes (Marketing Manager at Clube de Regatas do Flamengo) was responsible for the first part of the lecture, with Beto Carvalho (Marketing Executive Director at Grêmio) covering the second part. The promotion work carried out by the respective clubs - two of the most powerful on the South American continent - was the motto for a session that brought together the heads of two clubs that are still involved in the final decisions of the main competitions, on Brazilian soil.

Flamengo are currently top of the table and have a chance of revalidating their National Champions title next Thursday. As for Grêmio, they will play the final of the Brazil Cup, where they will face Palmeiras, coached by Portuguese manager Abel Ferreira.