With the 'NO' campaign, Football brought people all together
The 'NO' campaign, taken by Fundação do Futebol - Liga Portugal, which was held in every match of Matchweek 22 at Liga NOS and LigaPro, consists on an initiative against Racism, Xenophobia, Violence and Intolerance.
The results are crystal clear. In the aftermath of an initiative that brought us all together, the most important thing ends up being the massage of aggregation asserted by Football within the fight against these issues. At every match of Liga NOS and LigaPro Matchweek 22, every single player and all referees entered the field with an outfit alluded to the cause, within a fair-play campaign aimed to fight against intolerance at sports venues.
Before kick-off, every player and referee were brought together, displaying pennants related to the initiative, where the captains of each team sent a clear message to the public: "We all say NO". At the end of their speeches, every team gathered for a group photo.
This is an initiative that fits into what are the fundamental duties of Fundação do Futebol – Liga Portugal and the Sports Societies, using their influence on Professional Football to promote these essential values to society.
The Professional Football sets the example and says 'NO' to Violence, Racism, Xenophobia and Intolerance.